Fashion Project 2 (202409)
Sarah shamsheed bassa - 0362885
Fashion project 2 - (202409)
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| The reebok ZIG KINETICA 2.5 EDGE |
Subject Matter Inspiration
To begin, I focused on the Anthurium plant as a central inspiration, drawing connections between its organic shapes, glossy textures, and vibrant colors and Reebok’s innovative design principles. The Anthurium’s curves and striking hues were a natural match for the dynamic and functional aesthetic of Reebok’s Zig Kinetica 2.5 Edge sneakers.
To complement this, I considered the customer profile: an individual who values sustainable fashion and seeks designs that blend elegance with functionality. This led to the creation of personas that reflected urban, active lifestyles with an appreciation for bold and innovative aesthetics.
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| subject matter |
Conceptual Story Narration & Mind-Mapping
The conceptual story, titled “From Sole to Stem,” explored the harmonious relationship between nature and design. This narrative showcased how the Anthurium’s structure could inspire Reebok’s focus on energy, movement, and sustainability. The mind map linked Reebok’s technical achievements (such as the zigzag outsole and energy-return systems) with the Anthurium’s organic forms and textures, building a bridge between natural motifs and performance-driven fashion.
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| 'From Stole to Stem' concept story |
Why the Anthurium Was Chosen for Reebok
The Anthurium’s characteristics align with Reebok’s ethos of merging nature-inspired aesthetics with high-performance functionality. This unique plant embodies the balance between form and purpose, a concept mirrored in Reebok's product designs. For instance:
- The zigzag outsole of the Zig Kinetica sneaker echoes the intricate patterns of the Anthurium’s spadix.
- The plant’s glossy texture inspired the use of reflective and sleek materials in garments and sneakers.
- The Anthurium’s vibrant hues were ideal for expressing energy and movement, key themes in Reebok’s branding.
Storyboard Research Using Collage
To visualize the narrative, I researched Reebok’s past collaborations and iconic products while examining modern botanical aesthetics. This included analyzing how designers have incorporated natural elements into urban wear and exploring Reebok’s commitment to sustainability and inclusivity.
Through collage in my PPT from using Canva, I layered images of Anthurium plants with Reebok sneakers and other nature-inspired fashion pieces. The juxtaposition of sleek, sporty designs with organic textures highlighted how the collection could evolve. Through the analytical research of the sneaker, I was able to understand the stems of the anthurium plant through the aesthetic design of the shoe.
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| analytical drawing |
Mood Board Image Selection and Composition
The mood board brought together visuals that captured the essence of the collection. Earthy tones like deep greens, vibrant reds, and blacks reflected the Anthurium’s palette, while images of athletic wear and outdoor environments connected with Reebok’s activewear identity. This composition helped establish the visual language for the collection, emphasizing both elegance and functionality.
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| mood board |
Target Market Summary: Reebok Anthurium Collection
The Reebok Anthurium collection targets a diverse, style-conscious audience that values innovation, sustainability, and functionality. Key segments include:
- Fitness Enthusiasts: Active individuals seeking high-performance, durable apparel for workouts and training.
- Urban Millennials and Gen Z: Style-driven, eco-conscious consumers who value authenticity and bold designs.
- Nature-Loving Adventurers: Outdoor enthusiasts needing versatile, rugged products for both city and trail use.
- Sustainability Advocates: Eco-conscious buyers prioritizing sustainable materials and ethical production.
- Fashion-forward Individuals: Trendsetters drawn to statement-making designs with unique aesthetic appeal.
The collection’s vibrant Anthurium-inspired designs, coupled with Reebok’s commitment to performance and eco-friendly practices, ensure broad appeal across these segments. By analyzing my target market, I can proceed with the design aspect of this collection.
WEEK 4 - 15/10/2024PORTFOLIO RESEARCH AND DESIGN DEVELOPMENT
Sketched Designs
The sketching phase focused on capturing the essence of the Anthurium plant while aligning with Reebok’s innovative and athletic identity. The designs combined flowing, organic shapes with structured, sporty elements, balancing natural beauty with performance-driven functionality.
sketches
sketches
The sketching phase focused on capturing the essence of the Anthurium plant while aligning with Reebok’s innovative and athletic identity. The designs combined flowing, organic shapes with structured, sporty elements, balancing natural beauty with performance-driven functionality.
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| sketches |
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| sketches |
Assessment 2 - Task 02 : FABRIC MAIPULATION AND SAMPLING
WEEK 5 - 22/10/2024 & WEEK 6 - 29/10/2024FABRIC MAIPULATION AND SAMPLING
Fabric Manipulation Execution
The fabric manipulation process for the Reebok Anthurium collection was driven by the need to translate the Anthurium plant's glossy, organic textures and intricate shapes into wearable designs. Drawing from Reebok’s innovative approach to materials and functionality, I experimented with various techniques to achieve the desired aesthetic and performance balance.
1. Crystallization Method
Inspired by the Anthurium’s high-gloss texture, I used a crystallization technique on chiffon to mimic its sheen and delicate surface. The method involved treating the fabric with a crystallizing solution that created a reflective, textured finish, capturing the plant's unique interplay of light and shadow.
- Purpose: To replicate the Anthurium’s glossy spathe while maintaining the fabric’s flexibility for activewear.
- Outcome: The treated chiffon added a visual and tactile element to the garments, making them suitable for Reebok’s emphasis on stylish yet functional design.
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| crystallization on different fabric |
2. Beading and Detailing
To reflect the intricate patterns of the Anthurium’s spadix, I incorporated beading techniques into certain sections of the fabric. Using small, metallic beads, I created zigzag motifs that mirrored the texture of Reebok’s Zig Kinetica sole.
- Purpose: To highlight the fusion of nature’s organic patterns with Reebok’s technical design language.
- Outcome: The beaded details added depth and texture, making the garments visually striking while reinforcing the collection’s narrative.
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| beading method |
3. Textured Printing Inspired by Anthurium Leaves
To emphasize the Anthurium’s bold patterns, I used a printing method with real Anthurium leaves. Paint was applied directly to the leaves, which were then pressed onto the fabric, leaving behind their intricate veining and organic shapes.
- Purpose: To authentically capture the Anthurium’s texture and patterns on the garments.
- Outcome: The prints provided a natural, handcrafted feel that aligned with Reebok’s commitment to innovation and eco-conscious practices.
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| printing method |
4. Layering and Draping Techniques
Using materials like leather and nylon, I employed layering and draping to mimic the Anthurium’s curved spathes. The manipulation emphasized the plant’s flowing form while ensuring the garments retained their functionality.
- Purpose: To balance organic shapes with structured, performance-ready designs.
- Outcome: The layered and draped elements enhanced the garments’ aesthetic appeal while maintaining the durability needed for activewear.
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| draping with crystalized fabrics |
WEEK 6 - 29/10/2024 & WEEK 7 - 05/11/2024E-PORTFOLIO
The e-blog for the Reebok Anthurium Collection was created as a structured and engaging narrative, documenting the journey from inspiration to execution. Organized into weekly milestones, it highlighted key stages like research, fabric manipulation, sketching, prototyping, and sustainability efforts. By using storytelling, the blog connected the Anthurium’s natural beauty with Reebok’s performance-driven ethos, emphasizing how each step shaped the final designs. Vivid descriptions replaced visuals, bringing textures, colors, and design elements to life for readers. The blog concluded with reflections on challenges and successes, tying the project to Reebok’s core values of innovation, functionality, and sustainability, offering a comprehensive and compelling overview of the creative process.
WEEK 8 - 12/11/2024INDEPENDENT LEARNING WEEK
Fabric hunting for the perfect denim was both challenging and rewarding. I sought a material that could embody the rugged yet refined essence of the Anthurium collection while staying true to Reebok’s performance-driven ethos. After scouring several shops, I found a medium-weight denim with a slight stretch, offering both durability and adaptability. Its deep blue and subtle texture perfectly complemented the collection’s earthy tones, providing a versatile base for structured yet stylish designs. This denim became the cornerstone for pieces that balanced nature’s organic beauty with urban functionality.
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| choice of fabric |
WEEK 9 - 19/11/2024 - WEEK 14 - 24/12/2024FINALE PROJECT
Execution of Garment 1: The Jumpsuit
The jumpsuit was designed to embody the Anthurium’s elegant yet bold essence while aligning with Reebok’s performance-driven aesthetic. Its sleek silhouette, vibrant detailing, and functional construction made it a standout piece in the collection. And very much unique with slits both on the arms and legs. Here’s how I executed it:
The jumpsuit was designed to embody the Anthurium’s elegant yet bold essence while aligning with Reebok’s performance-driven aesthetic. Its sleek silhouette, vibrant detailing, and functional construction made it a standout piece in the collection. And very much unique with slits both on the arms and legs. Here’s how I executed it:
1. Design Concept
The jumpsuit was inspired by the Anthurium’s spathes, with a streamlined silhouette that mimicked the plant’s flowing curves. Key design features included:
- High Neckline: Inspired by the Anthurium’s spadix, adding a structured and elegant touch.
- Fitted Bodice and Flared Legs: Reflecting a balance of structure and flow, providing ease of movement.
- Zigzag Stitching Details: Referencing Reebok’s iconic Zig Kinetica sole, adding a sporty edge.
The jumpsuit was inspired by the Anthurium’s spathes, with a streamlined silhouette that mimicked the plant’s flowing curves. Key design features included:
- High Neckline: Inspired by the Anthurium’s spadix, adding a structured and elegant touch.
- Fitted Bodice and Flared Legs: Reflecting a balance of structure and flow, providing ease of movement.
- Zigzag Stitching Details: Referencing Reebok’s iconic Zig Kinetica sole, adding a sporty edge.
2. Material Selection
For the jumpsuit, I chose a medium-weight stretch denim that provided durability and flexibility, crucial for both style and functionality. The fabric’s deep blue was accented with the neckline's green beading to mimic the Anthurium’s texture and shine and the green for the Zig Kinetica color.
beading
For the jumpsuit, I chose a medium-weight stretch denim that provided durability and flexibility, crucial for both style and functionality. The fabric’s deep blue was accented with the neckline's green beading to mimic the Anthurium’s texture and shine and the green for the Zig Kinetica color.
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| beading |
3. Pattern Making
I started by creating a custom pattern to ensure a perfect fit:
- Bodice: Tailored to fit snugly, emphasizing the waistline. And create a neckline from my basic block bodice.
- Legs: Flared for a flowing, dramatic effect, echoing the Anthurium’s organic shape.
Using pattern making techniques, then I adjusted the fabric directly on a mannequin to achieve the desired silhouette, ensuring the design maintained a balance between aesthetics and practicality.
But before executing the garment, I made sure to make a prototype to ensure the fitting and measurement was indeed matching with the mannequin.
prototype cutting
execution of prototype
fitting of the garment on the dummy
4. Construction
I started by creating a custom pattern to ensure a perfect fit:
- Bodice: Tailored to fit snugly, emphasizing the waistline. And create a neckline from my basic block bodice.
- Legs: Flared for a flowing, dramatic effect, echoing the Anthurium’s organic shape.
Using pattern making techniques, then I adjusted the fabric directly on a mannequin to achieve the desired silhouette, ensuring the design maintained a balance between aesthetics and practicality.
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| prototype cutting |
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| execution of prototype |
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| fitting of the garment on the dummy |
The jumpsuit was constructed in several stages:
- Cutting the Fabric: First, transferred each of my patterns on my fabric with a tracing wheel and tracing paper to ensure precise fitting and marking. then cutting the fabric pieces and overlocking each one of the seams to ensure neatness when sewing the pieces together.
- Sewing: Seams were reinforced with simple stitch but with denim thread for both design and durability. Then proceed to do a french seam for each of the seam to show the haute couture construction techniques.
- Zipper Installation: A concealed zipper in the front to allow for ease of wear while maintaining a sleek look.
- Detailing: Then proceed to do a french seam for each of the seam to show the haute couture construction techniques. Lastly for the bodice part of the jumpsuit, and invisible stitch was done because the seam of the neckline was left raw and since there's is no lining in this jumpsuit, a neater finish had to be executed, hence the invisible stitch.
marking
cutting
zip
French seam (tacked)
invisible stitch
The jumpsuit was constructed in several stages:
- Cutting the Fabric: First, transferred each of my patterns on my fabric with a tracing wheel and tracing paper to ensure precise fitting and marking. then cutting the fabric pieces and overlocking each one of the seams to ensure neatness when sewing the pieces together.
- Sewing: Seams were reinforced with simple stitch but with denim thread for both design and durability. Then proceed to do a french seam for each of the seam to show the haute couture construction techniques.
- Zipper Installation: A concealed zipper in the front to allow for ease of wear while maintaining a sleek look.
- Detailing: Then proceed to do a french seam for each of the seam to show the haute couture construction techniques. Lastly for the bodice part of the jumpsuit, and invisible stitch was done because the seam of the neckline was left raw and since there's is no lining in this jumpsuit, a neater finish had to be executed, hence the invisible stitch.
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| marking |
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| cutting |
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| zip |
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| French seam (tacked) |
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| invisible stitch |
5. Final Adjustments
After an initial fitting, I made minor adjustments to the neckline and leg flare to ensure a perfect balance of comfort and style.
Outcome
After an initial fitting, I made minor adjustments to the neckline and leg flare to ensure a perfect balance of comfort and style.
Outcome
The jumpsuit emerged as a bold, stylish, and functional garment, seamlessly integrating the Anthurium’s natural elegance with Reebok’s innovative ethos. Its combination of flowing lines, durable denim, and thoughtful details made it a statement piece that stood out in the collection.
finale
The jumpsuit emerged as a bold, stylish, and functional garment, seamlessly integrating the Anthurium’s natural elegance with Reebok’s innovative ethos. Its combination of flowing lines, durable denim, and thoughtful details made it a statement piece that stood out in the collection.
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| finale |
Execution of Garment 2: The Corset and Short
The corset and short set was designed to showcase the structured beauty of the Anthurium plant while maintaining the practicality and edge synonymous with Reebok’s brand ethos. This ensemble combined bold, sculptural lines with athletic functionality, making it a versatile and dynamic addition to the collection.
1. Design Concept
This outfit drew inspiration from the Anthurium’s glossy, layered structure and flowing curves of the Zig Kinetica sneaker:
- Corset: A fitted, sculptural piece that mirrored the Anthurium’s spathes, emphasizing the waistline with clean lines and detailed stitching and a deep v-cut to accentuate the haute- couture presentation.
- Shorts: High-waisted and tailored, comfort and ease of movement for this sporty collection.
2. Material Selection
For the jumpsuit, I chose a medium-weight stretch denim that provided durability and flexibility, crucial for both style and functionality. The fabric’s deep blue was accented with the crystalized chiffon on the side the short to show the elegance of the anthurium and its radiance.
3. Pattern Making and Draping
I started by creating a custom pattern to ensure a perfect fit for the short an wrapped the corset top:
- Bodice: Dropped every panels to fit snugly, emphasizing the waistline and chest; I adjusted the fabric directly on a mannequin to achieve the desired silhouette
- Legs: Using pattern making techniques, ensuring the design maintained a balance between aesthetics and practicality; tailored for an athletic yet stylish look.
4. Construction
The ensemble was constructed in several stages:
- Cutting the Fabric: Precision cutting ensured the fabric pieces aligned perfectly, specially the corset since I had to transfer my draped calico panels on paper to minimizing waste then transferred each of my patterns on my fabric with a tracing wheel and tracing paper to ensure precise fitting and marking. then cutting the fabric pieces and overlocking each one of the seams to ensure neatness when sewing the pieces together.
- Sewing: Seams were reinforced with simple stitch but with denim thread for both design and durability. Then proceed to do a french seam for each of the seam to show the haute couture construction techniques.
- Zipper Installation: A concealed zipper in the front to allow for ease of wear while maintaining a sleek look for the short and for the corset a zip to the back for neatness and for a more structured silhouette and a more sporty look than lacing.
- Detailing: Then proceed to do a french seam for each of the seam for the short and for the corset a top stitch to show the haute couture construction techniques. Lastly for the corset part, a lining was crated to ensure a clean finish.
5. Final Adjustments
During the fitting phase, I adjusted the corset’s zip and added a soft lining for comfort against the skin. For the shorts, I fine-tuned the hemline to achieve the perfect length outlining Reebok’s signature outsole design.
Outcome
The corset and shorts ensemble emerged as a bold, versatile outfit that seamlessly blended the Anthurium’s sculptural elegance with Reebok’s sporty, functional identity. The glossy denim corset and tailored denim shorts with the crystallization manipulation created a harmonious balance between fashion and performance, making the set both visually striking and practical for the modern, active wearer.
Execution of Garment 3: The mini dress
The mini dress was designed as a bold and modern representation of the Anthurium’s striking elegance, perfectly balancing Reebok’s sporty aesthetic with a chic, fashion-forward silhouette. The short length and dynamic design made it a versatile piece suitable for both active and casual wear.
1. Design Concept
The mini dress was designed as a bold and modern representation of the Anthurium’s striking elegance, perfectly balancing Reebok’s sporty aesthetic with a chic, fashion-forward silhouette. The short length and dynamic design made it a versatile piece suitable for both active and casual wear.
1. Design Concept
The mini dress was inspired by the Anthurium’s spathes, with a streamlined silhouette that mimicked the plant’s flowing curves. Key design features included:
- High Neckline: Inspired by the Anthurium’s spadix, adding a structured and elegant touch.
- Fitted Bodice: Reflecting a balance of structure and flow, providing ease of movement.
- Simple Stitching Details: Referencing Reebok’s iconic Zig Kinetica sole, adding a sporty edge.
The mini dress was inspired by the Anthurium’s spathes, with a streamlined silhouette that mimicked the plant’s flowing curves. Key design features included:
- High Neckline: Inspired by the Anthurium’s spadix, adding a structured and elegant touch.
- Fitted Bodice: Reflecting a balance of structure and flow, providing ease of movement.
- Simple Stitching Details: Referencing Reebok’s iconic Zig Kinetica sole, adding a sporty edge.
2. Material Selection
For the mini dress, I chose a medium-weight stretch denim that provided durability and flexibility, crucial for both style and functionality. The fabric’s deep blue was accented with the green beading to mimic the Anthurium’s texture, lines and shine and the green for the Zig Kinetica color.
For the mini dress, I chose a medium-weight stretch denim that provided durability and flexibility, crucial for both style and functionality. The fabric’s deep blue was accented with the green beading to mimic the Anthurium’s texture, lines and shine and the green for the Zig Kinetica color.
3. Pattern Making
I started by creating a custom pattern to ensure a perfect fit:
- Bodice: Tailored to fit snugly, emphasizing the waistline. And create a straight line to form the dress from my basic block bodice.
4. Construction
I started by creating a custom pattern to ensure a perfect fit:
- Bodice: Tailored to fit snugly, emphasizing the waistline. And create a straight line to form the dress from my basic block bodice.
The mini dress was constructed in several stages:
- Cutting the Fabric: First, transferred each of my patterns on my fabric with a tracing wheel and tracing paper to ensure precise fitting and marking. then cutting the fabric pieces and overlocking each one of the seams to ensure neatness when sewing the pieces together.
- Sewing: Seams were reinforced with simple stitch but with denim thread for both design and durability. Then proceed to do a french seam for each of the seam to show the haute couture construction techniques.
- Zipper Installation: A concealed zipper in the back to allow for ease of wear while maintaining a sleek look.
- Detailing: Then proceed to do a french seam for each of the seam to show the haute couture construction techniques..
The mini dress was constructed in several stages:
- Cutting the Fabric: First, transferred each of my patterns on my fabric with a tracing wheel and tracing paper to ensure precise fitting and marking. then cutting the fabric pieces and overlocking each one of the seams to ensure neatness when sewing the pieces together.
- Sewing: Seams were reinforced with simple stitch but with denim thread for both design and durability. Then proceed to do a french seam for each of the seam to show the haute couture construction techniques.
- Zipper Installation: A concealed zipper in the back to allow for ease of wear while maintaining a sleek look.
- Detailing: Then proceed to do a french seam for each of the seam to show the haute couture construction techniques..
5. Final Adjustments
After an initial fitting, I made minor adjustments to the neckline and the length to ensure a perfect balance of comfort and style.
Outcome
After an initial fitting, I made minor adjustments to the neckline and the length to ensure a perfect balance of comfort and style.
Outcome
The mini dress emerged as a bold, stylish, and functional garment, seamlessly integrating the Anthurium’s natural elegance with Reebok’s innovative ethos. Its combination of flowing lines, durable denim, and thoughtful details made it a statement piece that stood out in the collection. The final design captured the essence of nature’s beauty while providing the functionality and style demanded by Reebok’s audience.
The mini dress emerged as a bold, stylish, and functional garment, seamlessly integrating the Anthurium’s natural elegance with Reebok’s innovative ethos. Its combination of flowing lines, durable denim, and thoughtful details made it a statement piece that stood out in the collection. The final design captured the essence of nature’s beauty while providing the functionality and style demanded by Reebok’s audience.
Self-Reflection: A Journey of Creativity and Growth
The journey of creating the Reebok Anthurium Collection has been an incredibly enriching experience, blending artistic exploration with practical execution. Drawing inspiration from the Anthurium plant allowed me to connect deeply with nature’s beauty, translating its organic forms, textures, and vibrant hues into wearable designs that also honored Reebok’s innovative and functional ethos.
One of the most rewarding challenges was striking the perfect balance between aesthetic appeal and practicality. From fabric hunting to experimenting with techniques like crystallization and leather shaping, every step demanded a thoughtful approach to ensure the designs aligned with the collection’s narrative of nature meeting technology. The process of sketching, prototyping, and refining garments taught me the importance of patience and adaptability, as each iteration brought me closer to the final vision.
This project also deepened my understanding of sustainability in fashion. Incorporating eco-friendly practices, such as using minimal waste and versatile materials, reinforced my commitment to responsible design.
Ultimately, this journey has not only strengthened my technical and creative skills but also expanded my perspective on how fashion can merge innovation with storytelling. It has been a challenging yet fulfilling process, leaving me inspired to continue pushing boundaries in design.
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